Frontline Selling: 30% productivity boost at just 70% of the cost
Jamie Leckband had a new hire who practiced on Chambr three times a day before her first live calls. Mid-morning on day one she paused, messaged Jamie, and said she was going back in Chambr before picking up the phone again.
Her calls that day were some of the best Jamie had seen from a new hire.
The Problem
Before Chambr, Frontline's reps got better by failing on real prospects. New hires got thrown in before they were ready. Ramp was slow, retraining was expensive, and the only way to build confidence was to burn live calls doing it.
What Changed
Using Chambr allows our team to train the way first responders train, in real time and live environments, reducing response time and decreasing cognitive load for the prospect. This makes our outreach faster and significantly more effective.
Jason Stone, President and CEO, Frontline Selling Chambr was built into onboarding from day one. Reps practiced until the structure was automatic. Not memorized. Internalized.
Jamie ran a team workshop where every SDR practiced live on Chambr in front of their peers. Every single one booked a meeting.
Reps started going back into Chambr on their own. After a call that didn't land. Before a campaign they hadn't run before. Whenever they needed to reset.
When I hear a team member say they had a call that could have gone better so they jumped into Chambr to reset, I know they see the value.
Jamie Leckband, Director of Sales Development, Frontline Selling The Results
30% productivity increase from July, with a decline in headcount. Onboarding became 30% more cost-effective. Ramp time dropped. No retraining needed.
Coaching becomes a partnership. And that is the best thing ever.Jamie Leckband Read the full story on our blog →