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SARA Hit a 9.52% cold-to-booking rate Using Chambr

Eric Klein's BDRs at SARA were making the calls. They just weren't converting. Matthew was grinding through dials with no real sense of what was working and nowhere to get better between sessions.

Then they started using Chambr.

Nine and a half percent. Isn't that crazy?

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About SARA

Sales Results Accelerator (SARA) is an outsourced sales organization based in San Francisco. They embed trained reps into client businesses and own the pipeline. There's no room for slow ramp curves. Either the reps convert, or they don't.

The Problem

Matthew could run 100 cold calls and get zero bookings. Not because he wasn't working. Because he had no feedback loop.

He didn't know why people were saying no. He couldn't spot what was breaking down. And Eric couldn't be on every call.

The only coaching was reactive: debrief after the damage was done.

A lot of salespeople are on their own, unfortunately. They get stuck in a routine where they don't know how to break out of, or they don't know why people are saying no.

What Changed

Chambr became part of every day. Not just onboarding. The whole rhythm.

Matthew started at roughly 80% Chambr, 20% live calls. That ratio shifted as his skills developed. More live calls, less warm-up time needed. But Chambr never left the workflow. Before a dial block, he warms up. After a call that didn't convert, he goes back in, figures out what broke, and runs it again. Before a new campaign, he runs the pitch until it's clean.

What Chambr gave Matthew that live calling couldn't was the ability to practice the full call. On real cold calls, most reps only ever rep the opener because that's as far as they get. Chambr let him work all the way through: the objection, the pivot, the close.

You only know how to run from second to third base if you get to first base. Chambr gives you the opportunity to practice the entirety of the call.

When Eric and Matthew looked at Matthew's actual cold call data, something stood out: his calls were running long. Way longer than expected. Because Matthew had repped the later stages so many times on Chambr, he knew how to keep a prospect talking, handle the hard moment, and push through to a booked meeting. Prospects were staying on the line. Meetings were getting booked.

The practice covered more than cold calls. Matthew used Chambr to prep for discovery, tighten his pitch, and get comfortable talking through ROI and financials on the spot. Things that normally only get tested live, in front of a real prospect.

If it wasn't for Chambr, I wouldn't be able to do that right now. It honestly goes beyond cold calling. It goes into the discovery stage.

Coaching with Chambr

This wasn't a solo practice tool. Eric and Matthew used Chambr together as a coaching layer.

Eric uploaded his own custom scorecard into the platform. Matthew kept it on his desk during every session, checking off the fundamentals in real time: opener, apology for the interruption, questions asked, meeting confirmed. Eric reviewed scores with Matthew, identified the gaps, and sent him back in. Over time the checklist stopped being a checklist. It became instinct.

Then Eric ran his first session against Jerry and got a yes on the first try. He held that over Matthew deliberately.

Matthew went home that night and ran session after session until he got one too. Eric woke up to a text: a screenshot of the yes. Matthew had made 20 calls to get there. Long calls. Five to ten minutes each.

The competition never stopped.

It's been such a delight to turn this into a game as opposed to just getting told no a bunch of times and doing it again tomorrow.

The Results

Matthew's cold call to booked meeting rate hit 9.52%. Industry average sits around 1.5%. That's 6x higher.

New hires start with Chambr before their first dial. Experienced reps use it every day. Practice is just how SARA operates.

Chambr is now fully embedded into our sales process and is a day 1 must for all our new reps.

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