Frontline Selling: 30% productivity boost at just 70% of the cost

Jamie Leckband’s new hire practiced on Chambr three times before lunch on her first day of live calls. Then she stopped, messaged Jamie, and said: ‘I’m going to use Chambr again, then go back to calling.’

She had some of the best conversations on the team that day.

She had some amazing conversations on live calls today and it’s the practice that just reinforces everything. It really helps that she can practice the structure of our process, in that real unscripted environment that simulates a live call. It’s exciting!

How Frontline uses Chambr

Frontline Selling is an outsourced SDR company based in Atlanta. They built Chambr directly into new hire onboarding. Reps practice the call structure repeatedly until it’s internalized, not memorized.

We use Chambr in new hire training to reinforce the structure of what they are learning. They have an expectation to practice throughout training and until they have created a muscle memory and are gaining success from this practice in their role. We also use it for employees who need to improve their results. Football teams don’t stop practicing when they get to the Super Bowl, they practice more. Our SDRs want to be in the Super Bowl every day and Chambr helps the team stay sharp.

That last line sticks. Their reps don’t see practice as homework. They see it the way athletes do.

The results

30% more productive AND 30% cheaper to onboard.

From Jamie:

From July we have experienced a 30% increase in quota! And we have done so with a decline in staffing! This tells us two things: our process is working better now than the first half of the year. And new hire onboarding is more effective than ever, proven by quicker results and consistency in execution thanks to Chambr. Ramp time to success for a new hire is significantly faster and 30% more cost effective.

New hires are producing results from week one. Not month two. The confidence gap that normally takes weeks to close is handled before they ever pick up the phone on a real prospect.

The CEO’s take

Jason Stone, Frontline’s President and CEO, put it in terms of how their team trains:

Using Chambr allows our team to train the way first responders train, in real time and live environments, reducing response time and decreasing cognitive load for the prospect. This makes our outreach faster and significantly more effective.

He also flagged two skills Chambr helps build: situational dominance (never losing control of the call) and verbal acuity (saying the right thing with clarity, not fumbling through it). Both show up when reps have enough practice reps under their belt.

The moment that says it all

During a team workshop, every SDR ran a live Chambr session in front of the whole team.

We used Chambr in a team workshop, and it was a real highlight! They did this with everyone watching and listening. It was such a fun and impactful exercise. Every single SDR booked a meeting with Chambr’s AI bots in this exercise.

Every single one booked a meeting. Live. In front of their peers.

The shift

Jamie said the biggest win isn’t the numbers. It’s the mindset.

When I hear a team member say that they had a call that they knew could have gone better so they jumped into Chambr to reset, I know they see the value. When a team member can self-correct and work on improving, using the core of what they have been trained on, and practice to grow their confidence continually, there is nothing much more valuable than that as a leader.

Reps choosing to practice on their own. That’s the whole game.